Alliance Branding
How I created the digital marketing campaign for Alliance
briefing
Alliance App, formerly known as OSR Alliance, sought a comprehensive rebranding to reflect its core values of union, community, fraternity, sharing, and support. The objective was to develop a new logo and a series of marketing materials for digital platforms to effectively communicate the company's renewed identity.
Solution
The rebranding initiative centered on creating a logo that encapsulated the company's values. A circular design was chosen to symbolize community and unity, with the concept of a mirror reflecting and building upon projected content, indicating continuous growth. The color deep blue (#001845) was selected to convey stability and align with tech industry standards, while the LemonMilk font provided sharpness and modernity.
the
approach
Recognizing the prevalence of the name "Alliance" in the industry, the design aimed for simplicity and distinctiveness. Collaboration with the marketing and sales teams ensured alignment with the company's vision. Multiple concepts were developed for social media campaigns across platforms like Instagram, Facebook, and Twitter, each exploring different aspects of the platform's features and benefits.
The
Outcome
The rebranding efforts resulted in a cohesive visual identity and a series of targeted marketing campaigns. Key themes included:
- File Contribution Series: Emphasized secure communication channels for sharing sensitive information.
- Lead Exchanging Series: Highlighted the platform's core functionality of effortless lead sharing and user rating based on shared information.
- Features Series: Showcased main features like activity feeds, private groups, lead qualification, and real-time field mode.
- Key Players Series: Focused on users as pivotal members of the platform, encouraging network expansion among sales professionals.
These initiatives collectively enhanced Alliance App's brand presence and effectively communicated its value proposition to the target audience.
Lessons Learned
We worked closely with all marketing and sales personnel to ensure that the concepts aligned with their expectations about the ongoing campaigns and other media material during the project.